Privacy Policy
This Privacy Policy describes how PureLumiere.be (the “Site” or “we”) collects, uses, and discloses your personal information when you visit or make a purchase on the Site.
PERSONAL INFORMATION COLLECTION
When you visit the Site, we collect certain information about your device, your interaction with the Site, and details needed to process your purchases. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, “Personal Information” refers to any information that can uniquely identify an individual. See the details below:
Device Information
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Examples: web browser version, IP address, time zone, cookie information, websites or products viewed, search terms, and interactions with the Site.
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Purpose: to load the Site accurately for you and to perform analytics to optimize the Site.
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Source: automatically collected using cookies, log files, web beacons, tags, or pixels.
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Disclosure: shared with our processor, Shopify.
MINORS
The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.
SHARING PERSONAL INFORMATION
We share your Personal Information with service providers to help us deliver our services and fulfill our contracts with you. For example:
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We use Shopify to power our online store. Learn more about how Shopify uses your information here: Shopify Privacy Policy.
We may also share Personal Information to comply with laws and regulations, respond to subpoenas, search warrants, or other lawful requests, or otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertising or marketing communications.
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We use Google Analytics to help us understand customer behavior. Learn more here: Google Privacy Policy.
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You can opt out of Google Analytics here: Google Opt-Out Tool.
We share information about your usage, purchases, and interactions with our ads with advertising partners, either directly or via cookies and similar technologies (depending on your location and consent).
For more on targeted advertising, visit the Network Advertising Initiative.
USING PERSONAL INFORMATION
We use your Personal Information to provide our services, including:
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Offering products for sale
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Processing payments
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Shipping and fulfilling your order
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Keeping you updated on new products, services, and offers
LEGAL BASIS (GDPR)
If you are an EEA resident, we process your Personal Information under the following bases:
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Your consent
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Performance of the contract
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Compliance with legal obligations
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Protecting vital interests
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Public interest tasks
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Our legitimate interests (not overridden by your rights)
DATA RETENTION
When you place an order, we retain your Personal Information unless you request deletion. See “Your Rights” below for more information.
AUTOMATED DECISION-MAKING
If you are an EEA resident, you have the right to object to processing based solely on automated decision-making (including profiling).
We do not engage in fully automated decision-making that has a legal or significant impact on you.
Shopify uses limited automated decision-making for fraud prevention, including:
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Temporary denylist of IPs linked to failed transactions (persists for a few hours)
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Temporary denylist of credit cards linked to denied IPs (persists for a few days)
YOUR RIGHTS
GDPR
If you are an EEA resident, you have the right to access, port, correct, update, or erase your Personal Information. Contact us at the details below to exercise these rights.
Your Personal Information will first be processed in Ireland and may then be transferred outside Europe, including Canada and the U.S. For more information, see Shopify’s GDPR Whitepaper.
CCPA
If you are a California resident, you have the right to access (the “right to know”), port, or request deletion of your Personal Information. To exercise these rights, contact us below. You may also appoint an authorized agent.
COOKIES
A cookie is a small file downloaded to your device when you visit our Site. We use functional, performance, advertising, and social media cookies.
Cookies improve your browsing by remembering preferences (like login and region selection) and help us analyze site usage.
Examples of cookies we use:
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_ab,_secure_session_id,cart,checkout_token: essential for checkout and account login -
_tracking_consent,_orig_referrer,_s,_shopify_s,_shopify_y: Shopify analytics and marketing
Session cookies last until you stop browsing. Persistent cookies last between 30 minutes and 2 years.
You can manage or block cookies via your browser, but this may affect site functionality. Learn more at allaboutcookies.org.
DO NOT TRACK
Because there is no industry consensus on responding to “Do Not Track” signals, we do not alter our practices when such a signal is detected.
CHANGES
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons.
CONTACT
For more details about our privacy practices, or if you have questions or complaints, please contact us:
If you are not satisfied with our response, you may lodge a complaint with your local data protection authority.